An Analysis of Sega’s ‘Dreamcast’ Through Media Archaeology

Laura Broker-Towart

Today I am going to be analysing Sega’s 1999 console, ‘Dreamcast’, specifically focusing on why the products failed, however, also looking at what was good about the console, and how it influenced consoles today.

The best Sega Dreamcast games of all time | GamesRadar+

There were multitude of factors resulting in the ultimate failure of the console. Dreamcast was first released in Japan in 1998, and the US the following year in 1999. The launch didn’t go well in Japan from the start. Historically, Sega had struggled to compete with Nintendo in the Japan. However, a big factor in the console’s failure was Japan’s economic crisis. In the 1990s, the Japanese economy suffered a prolonged recession lasting until 2002, and thus Dreamcast failed to sell as expected in Japan.

The console initially had a relatively successful launch in North America, selling 3.5 million products. however this was short lived. Sony’s PlayStation launched the following year in the U.S…

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