BCM215 Digital Artefact Pitch: Pantone Games

Josephine Doyle

As a novice game player, I wanted to combine game media texts with my other areas of interest to find a project I really loved.

I have a keen interest in graphic design and a good base level of skills having enjoyed studying VCD101 (Introduction to Visual Foundation) and VCD102 (Interaction Design Fundamentals) last year. In Interaction Design Fundamentals we did a whole unit on UI Design which is concerned with the interactive relationship between the user and the information system. Our project for class was to design a website for a new brand using Adobe XD. Therefore, I feel as though I have a valuable perspective to critically analyse the UI design of mobile games.

Mobile games are a prominent game media text because “accessibility is the highest it’s ever been as barriers to entry are virtually non-existent” (Tech Crunch). As discussed in my pitch I’ll be using…

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