The Closing Chapter – Digital Artefact


Ideation / concept

Initially, the concept for my DA was to create a six-part video essay. The first five were to analyse whether the amount of budget dedicated to the marketing of the NPD’s top 5 best-selling games of 2018 impacted their success rate. These games included

  • Red Dead Redemption 2
  • Call of Duty: black ops 4
  • NBA 2k19
  • Madden NFL 19
  • And Super smash bros ultimate

The last video was to then compare all five games and determine whether or not the amount of money devoted to the marketing and advertising of these game did in fact impact their success rates.

This would then ensure that I was achieving the required outcomes of presenting a critical analysis of a digital game or game media practice that engaged in research and discussed implications within the global game industry.


My aim was to record a 2-minute video essay on my…

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