‘The Excellence Theory’ and Borderlands 3

Elissa’s Blog

Slides – https://docs.google.com/presentation/d/1rz4o1I-rLD81mmZCrrR8UbgPMiJs6irJwmK2q-j1gUA

As mentioned in the beta my timeline trajectory had to alter in order to accommodate my new digital artefact question this is what I have been up to in the past couple of weeks
Week 4-6

– Process pitch feedback.
– Looked back over subject material.
– Specified and altered my question so that it was easier for individuals with no prior knowledge with public relations or Borderlands 3 to understand and follow.
– Looked at which approach would be more effective too peruse in my analytical framework (structural approach).
Week 7-8

– Researched relevant news articles on the Borderlands 3 release.
– Looked at academic secondary sources about ‘The Excellence Theory’.
– Researched about the political economy and associated it with Borderlands 3 (making the link between sales and public relations).
– Put pitch and discussion on Reddit.
– Put a discussion question on Twitter.

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